FINDRA in the Press
By Hayley Everett for Cycling Industry News Outdoor adventure brand, Findra, has announced the appointment of Marco Librizzi in a new sales consultancy role. Librizzi brings with him 29 years of experience in professional sales roles, covering sales management, account management, marketing and strategic planning, boasting a total 33 years experience in the cycling industry. He…
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By TRICAPITAL Outdoor adventure clothing brand FINDRA has appointed Commonwealth Games medal-winning cyclist Marco Librizzi in a new sales consultancy role. Mr Librizzi brings with him 29 years’ experience in professional sales roles, covering sales management, account management, marketing and strategic planning, and 33 years’ experience in the cycling industry. He joins Findra from lifestyle fashion clothing…
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By Terry Murden for Daily Business Outdoor adventure clothing brand Findra has appointed Commonwealth Games medal-winning cyclist Marco Librizzi in a new sales consultancy role. Mr Librizzi, pictured, brings with him 29 years’ experience in professional sales roles, covering sales management, account management, marketing and strategic planning, and 33 years’ experience in the cycling industry. He joins…
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Gear of the Week FINDRA Stroma Technical Jacket Award-winning Scots outdoor brand FINDRA has launched a new water-repellent cycling jacket for women. The Stroma Technical Jacket uses an eco-friendly textile made from recycled coffee grounds and plastic bottles. The breathable, soft-to-the-touch fabric boasts a 10,000mm waterproof rating. It is also lightweight with a four-way stretch.…
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Jacket required Scottish outdoor brand FINDRA has just launched its first technical jacket, the Stroma, which is made of eco-friendly fabric and is fully waterproof and breathable. Also available in teal. £159, findraclothing.com By The Scotsman appearing in the Scotsman Magazine
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By Kenny Smith for Scottish Field Award-winning Scottish activewear and outdoor brand FINDRA has launched the Stroma Technical Jacket, designed using an eco-friendly textile which is made from recycled coffee grounds. Super lightweight and soft to the touch, Edinburgh-based FINDRA’s performance-wear jacket gives a four-way stretch 10000mm waterproof rating and breathable outer layer, which is…
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By Jessie-May Morgan for BikeRumor.com Since their inception in 2014, in the historic textiles borders village of Innerleithen, FINDRA have quietly been building a strong reputation for fashionable, functional, quality outdoor clothing. Alex Feechan, the FINDRA founder, originally set out to create a range of women’s clothing for mountain biking, launching a range of merino…
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FINDRA pours heart and soul – and coffee – into new innovative waterproof jacket… It might sound as if we’ve had an espresso too many, but it’s true. Award-winning Scottish activewear and outdoor brand FINDRA maintains its reputation for innovation with the launch of the Stroma Technical Jacket, designed using an eco-friendly textile which is…
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By Barbara Santamaria for Fashion Network Scottish activewear and outdoor brand Findra has developed a waterproof jacket made from an eco-friendly ‘coffee yarn’. The innovation marks the label’s entry into the outerwear category. The Stroma Technical Jacket, available in two colourways, is made from plastic bottles and coffee grounds, using a high-tech yarn that is…
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By Bike Biz Scottish activewear and outdoor brand Findra has launched the Stroma Technical Jacket, designed using an eco-friendly textile. The fabric is made from ‘coffee yarn’, made from plastic bottles and coffee grounds, which is “environmentally friendly, deodorizing, fast drying and naturally UV-resistant”. Findra founder Alex Feechan said: “The unique fabric of this jacket…
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Winter warm ups. New accessories could be all you need in order to act on all those good intentions. Jog on: Beat the running route chill with this Arran Merino Lite long-sleeved top and bright Betty Merino neckwarmer By The Scotsman
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Cosy as you like. Hand knitted in Scotland, the FINDRA bobble hat has an internal fleece liner band and comes in a range of colours and patterns, including this one in Mulberry. By The Scotsman appearing in the Scotsman Magazine.
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Stay warm this winter when you’re out and about with Scottish active brand FINDRA, which uses merino wool to create stylish, long-lasting and sustainable pieces. By Health and Wellbeing Magazine Products shown: FINDRA stripe base layer FINDRA marin cowl neck FINDRA bobble hat
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FINDRA Betty Merino Fine Stripe Neckwarmer is made from ethically-sourced merino from Australia. This high-performance quality neckwarmer is incredibly durable. It’s completely seamless for comfort and the 100 per cent merino material regulates your body temperature and wicks away sweat. By Top Sante
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“Scottish activewear brand that’s a touch more chilled” by Capital Buzz From a tiny shop between Stockbridge and Canonmills, Scottish designer Alex Feechan is providing her own gateway to the great outdoors. Since opening in May, the compact space in Henderson Row has provided the perfect showcase for her women’s activewear brand, FINDRA. With…
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By Invest Edinburgh Outdoor clothing specialist FINDRA has chosen Stockbridge in Edinburgh as the location for its second retail outlet. We spoke to founder Alex Feechan to discover more… I’d got hooked on mountain biking and went along to my local trail centre to buy some decent kit to wear for my new sport. But…
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Alex Feechan, founder and CEO of outdoor clothing brand Findra, gives a masterclass on starting your own product or clothing business. From research, market validation, to knowing your customer and shrewd proto-typing of a capsule product range, she gets into the detail of how she spent a year de-risking and building customer and industry validation…
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By Janet Christie for The Scotsman As the label opens a retail space in Edinburgh, we find out why men want a piece of the action too. Alex Feechan, is the founder of FINDRA active lifestyle clothing. Created in 2014 in the textile village of Innerleithen, the brand takes inspiration from its stunning Tweed Valley…
Read More By Barbara Santamaria for The Fashion Network. Scottish brand Findra has opened a new store in Edinburgh and is mulling taking its retail presence beyond Scotland following a £250,000 funding round at the end of last year. The outdoor clothing brand decided to open its second outlet in Edinburgh, which will trade alongside its first…
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By Emma Newlands for the Scotsman A Borders firm specialising in premium outdoor clothing has opened in Edinburgh this weekend, as it mulls extending its branch network outside Scotland. Findra founder Alex Feechan said the move came about after considering the option of a pop-up in the city, where she says the firm has customers…
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By Kristy Dorsey for Insider.co.uk Move comes as outdoor brand FINDRA appoints new digital director Outdoor clothing specialist FINDRA is set to open its second outlet in Edinburgh following the appointment of a director of digital marketing and ecommerce. The new retail outlet will trade along with the company’s original store in Innerleithen, which opened in…
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By Megan Hughes for Love the Mountains ward Winning Outdoor adventure clothing brand FINDRA has announced the launch of its debut menswear capsule collection, on sale from May 2018. Beloved by discerning outdoor enthusiasts across the country, FINDRA was launched in December 2014 as an activewear/lifestyle brand for women, with pieces specifically designed to fit and flatter…
Read More By Kristy Dorsey for Insider.co.uk INDRA responds to demand from male relatives and friends of its female customers Women’s cycling apparel brand FINDRA has launched a menswear collection after being “bombarded” with requests from male relatives and friends of the company’s original female customer base. Dubbed “Design by Demand”, the capsule collection is on sale…
Read More By TRICAPITAL TRICAPITAL members have supported the Borders-based clothing brand FINDRA in a £250k second round of investment to develop the business. The angel investors acted as lead partner in the investment deal, which also involved Investing Women Angels and the Scottish Investment Bank, the investment arm of Scottish Enterprise. FINDRA described the move as ‘a huge…
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FINDRA’s ethos is about positivity and supporting one another. It’s about empowering and encouraging women to look good, feel good and perform to the best of their abilities through participation in outdoor sports. Using high quality Italian sports merino wool, their garments are durable, practical and with natural wicking properties. Combined with the innovative seamless…
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By Business Gateway Securing £200k of funding has helped an award winning Scottish fashion designer move into new premises, take on staff and open her first retail outlet. Alex Feechan, who launched FINDRA, a women’s cycle and outdoor clothing brand, in 2014 after using advice from Business Gateway Scottish Borders, secured the financial support through two…
Read More By Terry Murden for Daily Business Group Cycling apparel company Findra has secured a further £250,000 support package to expand its product range and raise awareness. Founded by designer Alex Feechan, the business is run from the Scottish Borders and this latest funding is again supplied by Tri Capital, Investing Women Angels and the Scottish Investment…
Read More By Scott McCulloch for Insider.co.uk The Innerleithen company founded by Alex Feechan secures the money from Tri Capital, Investing Women Angels and the Scottish Investment Bank FINDRA, the Borders-based women’s cycling apparel brand, has raised £250,000 in a second-round fundraise to expand its offering into outdoor clothing. The company, founded by designer Alex Feechan in 2014, has…
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By David Knox for Peeblesshire News A SPORTSWEAR guru from Innerleithen is celebrating this week after landing a major £250,000 investment to grow her business. Award-winning Alex Feechan launched FINDRA four years ago to take advantage of the gap in the market for high-quality women’s cycling gear. And she also opened a outlet in Innerleithen…
Read More By Megan Hughes for Love The Mountains lex Feechan is the founder of popular women’s mountain biking clothing company FINDRA. Alex Feechan felt there was a lack of representation for women in the women’s bike wear industry, with many companies’ women’s lines simply a smaller, pinker afterthought to the men’s lines. With FINDRA, Alex has…
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By Colour Elements FINDRA – The all encompassing fashion-led biking and activewear brand; that is designed with real women in mind. When Alex Feechan returned to mounting biking after giving birth to her sons, she had few choices when it came…
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By Business Quarter Fashion designer Alex Feechan turned her passion for mountain biking into Findra, a clothing brand for women. The Borders are hard to beat when it comes to mountain biking. From the Glentress centre to the forest trails around Jedburgh, the area has some world-class routes to put both novices and experts to…
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By Rich for Visit Tweed Valley Already a major centre for mountain biking in Scotland, female cyclists have another reason to make a bee-line for Innerleithen following the opening in May of a first ever retail outlet by FINDRA, the women’s cycle and outdoor clothing brand, on the town’s High Street. Since its inception in 2014,…
Read More By Anne for Love The Mountains FINDRA, the women’s cycle and outdoor clothing brand, are opening their first retail space in Innerleithen, Scottish Borders, the centre of UK mountain biking. This Scottish brand has gone from strength to strength since its inception in 2014 where it grew from the ground up with support from Mountain…
Read More By BikeBiz Women’s cycle and outdoor clothing brand FINDRA is opening its first retail space in Innerleithen, Scottish Borders. The Scottish brand has gone from strength to strength since its inception in 2014; founder Alex Feechan combined her love of cycling, with her design experience to create a brand that aims to encourage and women to perform…
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By Hannah Dobson for SingleTrack World Started in 2014, the women’s clothing brand FINDRA has quickly established a loyal following, with sponsored riders such as Lee Craigie demonstrating the products deliver on function as well as form. Their practical but stylish clothing has proven popular and even our Wil has been happily wearing one of their merino neckwarmers. As…
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By The Scotsman Emma Newlands (e-mail) She launched women’s bikewear and outdoor apparel firm Findra in December 2014, after perceiving that other kit available was out of touch with what female consumers were looking for. Alex Feechan now says the opening next week of its first shop, in the Borders town of Innerleithen where Findra…
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By Sarah Connolly for ProWomen’s Cycling This is a personal story, I’m warning you in advance! When I’ve met the Adventure Syndicate folk at events, and watched Lee Craigie‘s video about riding the Caledonia Way, I’ve noticed their lovely merino tops, made by Scottish women’s cycling brand Findra. I loved the style, of course, and the little details, like the…
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By Broken Spoke Bike Coop Alex Feechan, FINDRA founder to speak at Women & Bicycles Festival 4TH – 5TH MARCH 2017 BROKEN SPOKE BIKE COOP – OXFORD In its second year, the Women & Bicycles festival is working in collaboration with the Adventure Syndicate to celebrate the many wonderful ways in which women and bicycles are changing the…
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By Investing Women AccelerateHER finalist and award winning bike-wear and outdoor apparel designer and founder of FINDRA, Alex Feechan, named as a rising star of 2016 by Business Insider, has secured growth investment from TRICapital, Investing Women and The Scottish Investment Bank – the investment arm of Scottish Enterprise, Scotland’s main economic development agency. On…
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by Catriona Sutherland for StrongHer On the search for inspirational women making their mark on the cycling world, we spoke to Alex Feechan, the pioneer behind women’s cycling brand Findra. Using mainly Merino in her designs, Alex has added class and style to our kit room. I went to visit her at the new studio in the…
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By Edinburgh Bicycle Cooperative Based in the Scottish Borders, Findra bring such a fresh, design-led approach to women’s cycle clothing that we were intrigued to discover what inspired their creations. Who better to ask than Findra’s founder and CEO, Alex Feechan, who gave us a really interesting interview, which we are delighted to share with…
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By Megan Flottorp for We Love Cycling Just over a year after diving into a new adventure with women’s cycling design, FINDRA CEO/founder, Alex Feechan, has been named one of the 22 Rising Stars of Scottish business innovation by Insider. A partner of We Love Cycling, we were thrilled to see Alex on the list!…
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By Aoife Glass for Bike Radar From new startup to award winning clothing in just one year It’s been described as mountain bike kit for grown-ups. Based in Scotland, new brand FINDRA has gone from startup to award-winning business in just over a year. It’s testament to the strength of vision of founder and designer…
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Findra Outdoor Apparel: Web Video from Edinburgh Film Company on Vimeo.
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FINDRA are delighted to have won an award today at the Scottish Borders Business Excellence Awards 2015. We scooped the Creative Business of the Year! The Chamber felt that, “With the economy beginning to pick up after a number of years of recession, businesses throughout the Borders have learned that excellence pays dividends in today’s global…
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By Social Tailor I came across Alex Feechan and Findra earlier this year when speaking to Kim Harding, he runs Edinburgh’s Festival of Cycling. Alex has created something the biking world has been crying out for. Launched in December 2014, Alex Feechan a keen mountain biker and experienced fashion designer grabbed the opportunity for well designed performance…
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Here’s what Singletrack’s reviewer had to say about our Marin Cowl Neck Stripe. At first glance, this is far too nice and far too pretty, to get covered in mud. Nonetheless, this is what I did, albeit weeping inside, and was pleasantly surprised by how resilient it turned out to be. The fabric is one of…
Read More By Terry Murden for Daily Business A Borders-based entrepreneur has signed a deal with a global retailer to sell her outdoor wear designed specifically for women. Alex Feechan, founder of Findra, is to collaborate with Wiggle, Europe’s top retailer for cycling and sports clothing. The deal comes after Wiggle invited Ms Feechan to start talks three months after she…
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One of the biggest enduro events in the Scottish race calendar took place in our local trails last weekend: Tweedlove’s King & Queen of the Hill. Our friend Nic Fell was racing in FINDRA for the first time so we caught up with her to find out how the race went. “It was a tough race, a long…
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Developing Mountain Biking in Scotland has been instrumental in the development of FINDRA. Alex chatted to them about how FINDRA came about. An innovative new range of fashion-led, performance-driven women’s mountain bike apparel will be launched this week by Scottish company FINDRA. Using a strong range of colours, distinctive patterns and a style which combines…
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entrepreneur ˌɒntrəprəˈnəː/ noun 1. a person who sets up a business or businesses, taking on financial risks in the hope of profit. FINDRA’s Founder, Alex, is just back from E-Spark’s Entrepreneuring Awards. The Glasgow event, held in partnership with RBS and KPMG, saw ‘firms pitch their business ideas to a panel of distinguished judges to be…
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Maybe it shouldn’t have come as a surprise considering that FINDRA’s designer and founder has been in the industry for over twenty years, working with high end fashion houses like Chanel, Calvin Klein and Escada. But we’ve been blown away this week by the announcement that we’ve been nominated for Retailer of the Year in the…
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By Judith Tonner for the Daily Record THE 43-year-old is originally from Kirkwood studied at Heriot Watt University with her highly-successful fashion career spanning more than two decades. A COATBRIDGE-BORN designer who combined her passions for fashion and fitness has been named entrepreneur of the year at a sports industry ceremony. Alexandra Feechan triumphed at…
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Sporting Chance Initiative hosted a fantastic evening at the Glasgow Science Centre. I was delighted to have won the SBIA15 award of ‘Sports Entrepreneur’ of the Year. I felt absolutely honoured to receive the award from Hinda Miller, until recently I was unaware of Hinda and the amazing work she has done to enable women…
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by Scottish Enterprise
Read More By Barney Marsh for SingleTrack World We’ve just received news that Scottish women’s apparel brand Findra is sponsoring the POC Scottish Enduro Series. It’s encouraging to see female-driven companies coming on board with this growing segment of our sport. Here’s the release: NEW SPONSOR ALERT! POC Scottish Enduro Series and FINDRA. Girls who enduro, we…
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By Trevor Ward for the Guardian When fashion designer Alex Feechan took up MTB she spotted a gap in the cycling market. Her new Findra range sets out to bring function and style to women’s mountain biking While haute couture and cycling are certainly not strangers – check out Paul Smith’s recently launched range of road…
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