By Kristy Dorsey for Insider.co.uk
INDRA responds to demand from male relatives and friends of its female customers
Women’s cycling apparel brand FINDRA has launched a menswear collection after being “bombarded” with requests from male relatives and friends of the company’s original female customer base.
Dubbed “Design by Demand”, the capsule collection is on sale from this month and includes tops, jerseys and shorts designed specifically for a male outdoor clientel.
The move marks a significant expansion for FINDRA, which was founded in 2014 by designer Alex Feechan to combat the “shrink it and pink it” approach to women’s sportswear. Based in Innerleithen, the company raised £250,000 in funding in November of last year to expand its product range.
“it was a surprise to receive so many requests for menswear after the launch of our womenswear range,” Feechan said.
“FINDRA had always been designed with the needs of women in mind, so we were intrigued to hear that many men felt that the same problems with the wider sportswear offering applied to menswear too, with shapeless, unstylish garments available that could only be worn whilst exercising.
“Just like women, men don’t always want statement branding, they want classic looks and styles that say something about who they are.”
Winner of Entrepreneur of the Year at the inaugural 2015 Sports Business Innovation Awards, Feechan also appeared on insider.co.uk’s 2016 Women to Watch list.