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Invest Edinburgh: FINDRA chooses capital for 2nd retail outlet

By Invest Edinburgh

Outdoor clothing specialist FINDRA has chosen Stockbridge in Edinburgh as the location for its second retail outlet. We spoke to founder Alex Feechan to discover more…

I’d got hooked on mountain biking and went along to my local trail centre to buy some decent kit to wear for my new sport. But what I found was hugely disappointing.

As a fashion designer by background with more than 23 years as a practicing designer in the Scottish textile industry, I decided I could do better myself. Using my knowledge of technical textiles, I designed and created a range of products using merino wool, a natural and sustainable fibre with natural temperature regulating and odour resistant qualities.

Since starting FINDRA from my kitchen table, the business has grown to seven employees and we’re seeing sales grow by 45% year-on-year.

What makes Edinburgh an attractive market?

FINDRA has a loyal customer base in and around Edinburgh, so it felt like a natural place to open our second retail space.

Edinburgh is a vibrant, multi-cultural city which attracts residents and visitors who value and look for good quality, well designed products. Being in the heart of Scotland, many people use the city as a base to then head off and explore the stunning Scottish landscapes and remote countryside.

Our customers in Edinburgh love taking part in outdoor activities, and that’s what our products are ideally designed for.

What presence do you have here?

We opened in Edinburgh in June 2018 and have a small, quirky retail shop at 15 Henderson Row in Stockbridge. In terms of jobs, we’ve created two part-time positions for retail sales assistants.

The business is based at the FINDRA design hub in Innerleithen, Peeblesshire, where all the operational activities of the business are carried out. There’s also a small retail space there called the FINDRA Design Hub.

FINDRA opened in Edinburgh in June 2018 and have a small, quirky retail shop in Stockbridge.

What’s the vision for your business?

The vision for FINDRA has always been and remains to build a sustainable outdoor clothing brand based in Scotland. We want to design and retail stylish, functional and innovative performance clothing all over the world.