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FINDRA journal brings you tales of customer and ambassador journeys, news, advice and stories to motivate and inspire you to be the happiest version of yourself. Have a browse, have a read and discover the world of FINDRA.

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Need a new biking top? WIN a Merino Blend Trail T-Shirt.

Our Merino Blend Trail T-Shirt is lightweight and seamless with subtle design details. This stylish and versatile t-shirt gives a shot of colour which is ideal for layering. Made from a Coolmax and Merino mix, its natural wicking properties make it versatile for all conditions. And we’re giving you the chance to WIN one – choose either Amethyst or Fig Green.You…

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Wiggle and FINDRA #goodstuff #livelovecycle

It’s been a few weeks since we announced our collaboration with Wiggle, Europe’s number one retailer for cycling and sports clothing. It came after Wiggle invited Founder Alex Feechan to start talks only three months after she launched the brand. “It’s important for me to know that we have stayed true to our brand and principles: this…

Social Tailor


By Social Tailor I came across Alex Feechan and Findra earlier this year when speaking to Kim Harding, he runs Edinburgh’s Festival of Cycling. Alex has created something the biking world has been crying out for. Launched in December 2014, Alex Feechan a keen mountain biker and experienced fashion designer grabbed the opportunity for well designed performance…


“Women’s Mountain Bike and Outdoor Brand Goes Global” – Total Women’s Cycling

By Michelle Arthurs-Brennan for Total Women’s Cycling We always like to hear about our sisters in cycling making waves in the industry so we were excited when we discovered Alex Feechan of FINDRA had tied up a deal with Europe’s largest cycling retailer. Feechan created FINDRA when she went looking for women’s mountain biking kit…

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Singletrack reviewed: Marin Cowl Neck Stripe

Here’s what Singletrack’s reviewer had to say about our Marin Cowl Neck Stripe. At first glance, this is far too nice and far too pretty, to get covered in mud. Nonetheless, this is what I did, albeit weeping inside, and was pleasantly surprised by how resilient it turned out to be. The fabric is one of…

Daily Business

“Alex gets Wiggle room for her outdoor womenswear” – Daily Business

By Terry Murden for Daily Business A Borders-based entrepreneur has signed a deal with a global retailer to sell her outdoor wear designed specifically for women. Alex Feechan, founder of Findra, is to collaborate with Wiggle, Europe’s top retailer for cycling and sports clothing. The deal comes after Wiggle invited Ms Feechan to start talks three months after she…


Women making a difference in cycling

Women making a difference in cycling September 18, 2015/in In the press / We were delighted when Mustard Creative got in touch and asked our founder Alex to feature in a short film for online magazine We Love Cycling. The film – Beyond Shrink and Pink: Women in Cycling – would highlight how women are making a difference in cycling. From…

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In Edinburgh this weekend? Get 10% off the new A/W collection at Cyclefest.

If you’re in Edinburgh this weekend, pop in to CycleFest and see our new Autumn/Winter range of bike wear and outdoor garments designed especially for women. We’re offering 10% off the whole range. One of the new designs is the Rouler Merino Round Neck. Ideal for layering, this 100% merino crew neck long sleeved top is classic FINDRA: hardwearing,…

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FINDRA Edinburgh pop up shop – Friday 18th September

We’ll be bringing our pop up shop to staff at RBS Edinburgh’s Gogarburn on Friday 18 September to help celebrate their busy week of cycling and fundraising. RBS Executives and around 750 staff are taking part in an epic challenge this week, cycling from London to Edinburgh. The Sport Relief Cycle Challenge is the first in a series of…

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Podium finish for Nic

One of the biggest enduro events in the Scottish race calendar took place in our local trails last weekend: Tweedlove’s King & Queen of the Hill. Our friend Nic Fell was racing in FINDRA for the first time so we caught up with her to find out how the race went. “It was a tough race, a long…

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Early coffee and *lots* of photos

Was it only last week that we met for early coffee? Seven mountain bikers, one fashion photographer, one film editor and two of team FINDRA – all with a mission: to get up that hill and take some crackin’ shots. From dragging all of our kit up (up, up) the hill and making the bothy our changing room, to…

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Supporting product development in the mountain biking sector: FINDRA

Developing Mountain Biking in Scotland has been instrumental in the development of FINDRA. Alex chatted to them about how FINDRA came about. An innovative new range of fashion-led, performance-driven women’s mountain bike apparel will be launched this week by Scottish company FINDRA. Using a strong range of colours, distinctive patterns and a style which combines…