Adventure Ready Merino

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FINDRA journal brings you tales of customer and ambassador journeys, news, advice and stories to motivate and inspire you to be the happiest version of yourself. Have a browse, have a read and discover the world of FINDRA.

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Total Women’s Cycling reviewed: Route t-shirt

By Jessica Strange, originally posted on Total Women’s Cycling    Founded at the end of 2014 by outdoors enthusiast and mountain biker, Alex Feechan, the FINDRA brand has been making ripples into waves amongst the UK MTB scene with their uniquely designed clothing for women. We got our hands on FINDRA’s Route Merino t-shirt for some pedal testing. One…

Customer Trish Dixon

Customer of the Month: Trish Dixon

Trish Dixon, Our Customer of the Month for May wrote us this lovely blog about her love for biking, where it came from and where it’s going:   Going Solo I love my bike, with a passion, to the extent that any time my husband enthusiastically suggests a periodic upgrade (they are all second hand…

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Lee Craigie, Emily Chappell, Rickie Cotter and Paula Regener are a group of incredible women who are literally taking the world by storm. Together they are The Quad, part of The Adventure Syndicate The Quad is the first ever professional cycling team to specialise entirely in self-supported ultra-distance events and will be launched at Spin CyclingFestival  this weekend. The…

Love the Mountains


By Anne for Love The Mountains FINDRA, the women’s cycle and outdoor clothing brand, are opening their first retail space in Innerleithen, Scottish Borders, the centre of UK mountain biking. This Scottish brand has gone from strength to strength since its inception in 2014 where it grew from the ground up with support from Mountain…

Bike Biz

“FINDRA opens women’s specific cycling shop in Scotland” – BikeBiz

By BikeBiz Women’s cycle and outdoor clothing brand FINDRA is opening its first retail space in Innerleithen, Scottish Borders. The Scottish brand has gone from strength to strength since its inception in 2014; founder Alex Feechan combined her love of cycling, with her design experience to create a brand that aims to encourage and women to perform…

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“FINDRA Opens Shop In Innerleithen” – Singletrack

By Hannah Dobson for SingleTrack World Started in 2014, the women’s clothing brand FINDRA has quickly established a loyal following, with sponsored riders such as Lee Craigie demonstrating the products deliver on function as well as form. Their practical but stylish clothing has proven popular and even our Wil has been happily wearing one of their merino neckwarmers. As…

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From Small Acorns…

FROM SMALL ACORNS…   On the 6th May 2017 FINDRA will take its first step into the world of bricks and mortar retail. This is an exciting part of the FINDRA journey and it feels to us like a very natural step to take.   FINDRA exists to provide awesome women with functional, stylish clothing to…

Head SHot, Alex Feechan, FINDRA

The Scotsman – Monday interview: Alex Feechan, founder of FINDRA

By The Scotsman Emma Newlands (e-mail) She launched women’s bikewear and outdoor apparel firm Findra in December 2014, after perceiving that other kit available was out of touch with what female consumers were looking for. Alex Feechan now says the opening next week of its first shop, in the Borders town of Innerleithen where Findra…

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Vallelujah For the Enduro Virgin

Vallelujah for the Enduro Virgin: Louise Cumming So, I’ve been biking a couple of years now – having learnt initially with the sole purpose of being able to participate in the Durty Events 2015-16 winter Duathlon series. Since then I have managed a respectable placing at the half Selkirk mtb marathon, participated in TweedLove‘s Glentress 7 in…

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Meet the Sheep

We know the soft feel, we know the stretch and the fit, but what actually is Merino? Well, ok, it’s wool and wool comes from sheep, we’re ok up until then, but how did it become the go-to wool for high performing sportswear? The history of the Merino sheep can be traced back to Spain and…


Customer of the Month: Helen Clarkson

TELL US A BIT ABOUT YOURSELF, HOW YOU GOT INTO CYCLING AND ANY TIPS FOR SOMEONE STARTING OUT?” I learned to ride a bike before my older brother did and I always had bikes around when I was younger. During school and University I got more involved in theatre and the arts but after graduating…

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How Do I Smell?

WHEN SHOULD I WASH MY MERINO?   You’ve worn it once so you should wash it right? If it’s merino then the answer is no and here’s why!   In our modern super convenient world we’ve got used to a wear and wash cycle born of the use of synthetic fibers. Wear it once, chuck…