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FINDRA journal brings you tales of customer and ambassador journeys, news, advice and stories to motivate and inspire you to be the happiest version of yourself. Have a browse, have a read and discover the world of FINDRA.

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Women making a difference in cycling

Women making a difference in cycling September 18, 2015/in In the press / We were delighted when Mustard Creative got in touch and asked our founder Alex to feature in a short film for online magazine We Love Cycling. The film – Beyond Shrink and Pink: Women in Cycling – would highlight how women are making a difference in cycling. From…

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In Edinburgh this weekend? Get 10% off the new A/W collection at Cyclefest.

If you’re in Edinburgh this weekend, pop in to CycleFest and see our new Autumn/Winter range of bike wear and outdoor garments designed especially for women. We’re offering 10% off the whole range. One of the new designs is the Rouler Merino Round Neck. Ideal for layering, this 100% merino crew neck long sleeved top is classic FINDRA: hardwearing,…

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FINDRA Edinburgh pop up shop – Friday 18th September

We’ll be bringing our pop up shop to staff at RBS Edinburgh’s Gogarburn on Friday 18 September to help celebrate their busy week of cycling and fundraising. RBS Executives and around 750 staff are taking part in an epic challenge this week, cycling from London to Edinburgh. The Sport Relief Cycle Challenge is the first in a series of…

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Podium finish for Nic

One of the biggest enduro events in the Scottish race calendar took place in our local trails last weekend: Tweedlove’s King & Queen of the Hill. Our friend Nic Fell was racing in FINDRA for the first time so we caught up with her to find out how the race went. “It was a tough race, a long…

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Early coffee and *lots* of photos

Was it only last week that we met for early coffee? Seven mountain bikers, one fashion photographer, one film editor and two of team FINDRA – all with a mission: to get up that hill and take some crackin’ shots. From dragging all of our kit up (up, up) the hill and making the bothy our changing room, to…

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Supporting product development in the mountain biking sector: FINDRA

Developing Mountain Biking in Scotland has been instrumental in the development of FINDRA. Alex chatted to them about how FINDRA came about. An innovative new range of fashion-led, performance-driven women’s mountain bike apparel will be launched this week by Scottish company FINDRA. Using a strong range of colours, distinctive patterns and a style which combines…

We Are Recruiting

Super Spark

entrepreneur ˌɒntrəprəˈnəː/ noun 1. a person who sets up a business or businesses, taking on financial risks in the hope of profit. FINDRA’s Founder, Alex, is just back from E-Spark’s Entrepreneuring Awards. The Glasgow event, held in partnership with RBS and KPMG, saw ‘firms pitch their business ideas to a panel of distinguished judges to be…

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Scottish Fashion Awards

Maybe it shouldn’t have come as a surprise considering that FINDRA’s designer and founder has been in the industry for over twenty years, working with high end fashion houses like Chanel, Calvin Klein and Escada. But we’ve been blown away this week by the announcement that we’ve been nominated for Retailer of the Year in the…

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These are the eight women we’ve chosen to become the Faces of FINDRA. Women who represent the spirit of FINDRA: positivity, empowering women to look good, feel good and perform to the best of their abilities through outdoor sports. We’ll be getting together for a group photo shoot in the coming weeks – can’t wait…

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You gorgeous lot, you!

Our Face of FINDRA search was launched at the end of May to look for a woman who was passionate about biking. The prize: to become the face of FINDRA and model our Autumn Winter 2015 range in a professional photo shoot. And it’s fair to say that we’ve been overwhelmed with the response. So…

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Face of FINDRA competition

Could you be the next Face of FINDRA? We’re looking for a woman who’s passionate about biking to become the new Face of FINDRA. One who loves her bike – on the road or in the mountains… THE PRIZE… The Face of FINDRA winner will take part in a professional photo shoot, modeling the S/S…

Scottish Institute for Enterprise Speaker: Alex Feechan

Scottish Institute for Enterprise Speaker: Alex Feechan

Alex Feechan (FINDRA) speaking at the SIE Student Enterprise Summit 2015, which took place on March 25th 2015 at the Edinburgh Assembly Rooms. Fashion designer, Alex Feechan, spotted a gap in the market for well-designed women’s specific apparel when she started mountain biking 3 years ago. Her love of biking and passion for design inspired…