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FINDRA journal brings you tales of customer and ambassador journeys, news, advice and stories to motivate and inspire you to be the happiest version of yourself. Have a browse, have a read and discover the world of FINDRA.

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pack a sense of adventure

You gorgeous lot, you!

Our Face of FINDRA search was launched at the end of May to look for a woman who was passionate about biking. The prize: to become the face of FINDRA and model our Autumn Winter 2015 range in a professional photo shoot. And it’s fair to say that we’ve been overwhelmed with the response. So…

Jenny Tough bikepacks

Face of FINDRA competition

Could you be the next Face of FINDRA? We’re looking for a woman who’s passionate about biking to become the new Face of FINDRA. One who loves her bike – on the road or in the mountains… THE PRIZE… The Face of FINDRA winner will take part in a professional photo shoot, modeling the S/S…

Scottish Institute for Enterprise Speaker: Alex Feechan

Scottish Institute for Enterprise Speaker: Alex Feechan

Alex Feechan (FINDRA) speaking at the SIE Student Enterprise Summit 2015, which took place on March 25th 2015 at the Edinburgh Assembly Rooms. Fashion designer, Alex Feechan, spotted a gap in the market for well-designed women’s specific apparel when she started mountain biking 3 years ago. Her love of biking and passion for design inspired…

Daily Record

“Coatbridge designer Alexandra Feechan celebrates win at sports business awards” – Daily Record

By Judith Tonner for the Daily Record THE 43-year-old is originally from Kirkwood studied at Heriot Watt University with her highly-successful fashion career spanning more than two decades. A COATBRIDGE-BORN designer who combined her passions for fashion and fitness has been named entrepreneur of the year at a sports industry ceremony. Alexandra Feechan triumphed at…

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Sports Business Innovation Awards 2015

Sporting Chance Initiative hosted a fantastic evening at the Glasgow Science Centre. I was delighted to have won the SBIA15 award of ‘Sports Entrepreneur’ of the Year. I felt absolutely honoured to receive the award from Hinda Miller, until recently I was unaware of Hinda and the amazing work she has done to enable women…

Scottish enterprise

How FINDRA found their market

by Scottish Enterprise

enduro sponsor singletrack world

“Findra – a new sponsor for the Scottish Enduro Series” – Singletrack World

By Barney Marsh for SingleTrack World We’ve just received news that Scottish women’s apparel brand Findra is sponsoring the POC Scottish Enduro Series. It’s encouraging to see female-driven companies coming on board with this growing segment of our sport. Here’s the release: NEW SPONSOR ALERT! POC Scottish Enduro Series and FINDRA. Girls who enduro, we…

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The thrill of biking

I started mountain biking a few years ago with a group of friends, it was the first time in a long time that I had been on a bike! I remember feeling a mixture of fear and excitement all at the same time. But I thought nothing ventured nothing gained, so off I set to…

The Guardian FINDRA

“Cycling fashion: Mountain bikers get their own brand of chic” – The Guardian

By Trevor Ward for the Guardian When fashion designer Alex Feechan took up MTB she spotted a gap in the cycling market. Her new Findra range sets out to bring function and style to women’s mountain biking While haute couture and cycling are certainly not strangers – check out Paul Smith’s recently launched range of road…