Privacy policy

AF Clothing Limited trading as and hereby will be referred to as FINDRA Clothing take your privacy seriously and are committed to ensuring your personal information is handled responsibly. This privacy policy provides information on when and why we collect any personal information, how it is used, if it is ever necessary to disclose this information to others, and how it is kept secure.

In this policy, “we”, “us” and “our” refer to FINDRA Clothing as a data controller.

This privacy policy applies to the FINDRA Clothing owned and operated websites.

What type of information do we collect?

 

Purchase information

We will only use the personal data for the purposes of completing a transaction or contract.

The data that are processed for this purpose are:

  • Name(s)
  • Contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address
  • Payment / payment card details – restricted views from PCI approved payment providers
  • Password(s)
  • Purchases and orders made by you.

The lawful basis for this processing is contract, in that the processing is necessary for us to complete the requested service or contract or because you have asked us to take specific steps before we are able to do this.

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

 

Account or Profile Information

The data that is processed for this purpose are:

  • Name
  • Email Address
  • Password (encrypted).

The lawful basis for this processing is one of legitimate interests for the proper administration of our website and business, to complete a requested service or contract or because you have asked you to take specific steps before we are able to do this.

Website Cookies

A cookie is a file containing an identifier that is set in your browser on your computer or mobile device when you visit a web page. It enables the website to remember certain actions or personal preferences such as a login or provide analytics to help us improve our service to customers.

We may use cookies for the following purposes:

 

Website functionality

Our website is built on the Shopify ecommerce platform and uses cookies to perform essential functionality such as allowing you to purchase goods, create and sign into a personal account along with other functionality set out below.

Security

We use cookies to help protect customers, employees and other individuals while using our website and online properties, maintaining their safety and welfare.

The lawful basis for this processing is legitimate interests for protecting customers, employees and other individuals and maintaining their safety, health and welfare.

Status and Identification

We use cookies to identify you when you visit our website and as you navigate our website, including helping us to determine if you are logged into our website and providing access to your preferences and/or saved information.

The lawful basis for this processing is legitimate interests for understanding our customers’ behaviour, activities, preferences, and needs, and improving our products and services to meet customer needs. Also preventing, investigating and detecting crime, fraud or anti-social behaviour and prosecuting offenders, including working with law enforcement agencies.

Personalisation and Consent

We use cookies to store information about your preferences and to personalise the website for you, including to store your preferences in relation to the use of cookies.

The lawful basis for this processing is legitimate interests for understanding our customers’ behaviour, activities, preferences, and needs, and improving our products and services to meet customer needs.

You can learn more about Shopify’s use of cookies here:
www.shopify.co.uk/legal/cookies

 

Website Analytics

We use Google Analytics to help us to analyse and improve the performance of our website and online activity.

The lawful basis for this processing is legitimate interests for understanding our customers’ behaviour, activities, preferences, and needs, and improving our products and services to meet customer needs.

This type of information is automatically collected when your visit our websites through the use of cookies, beacons, tags, pixels and scripts.

The data includes standard internet log information and details of visitor behaviour patterns, including IP address, browser type, pages requested, referring/exit pages, URLs, number of clicks, landing pages and other data of this nature.

This anonymised data is processed in a way that does not create personally identifiable information.

You can read more about how Google uses your Personal Information here:
policies.google.com/privacy

You can also opt-out of Google Analytics here:
tools.google.com/dlpage/gaoptout

 Hotjar

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Email Subscriptions

You have the option to opt into our email newsletter at Checkout when you make a purchase or using the newsletter subscription form. We will never share your information and will only contact you with news and information relevant to the products for sale on this website.

As part of the registration process for receiving emails from us we collect personal information. We use this to email you about news and products you’ve asked us to tell you about. The data that are processed for this purpose are:

  • Name
  • Email address
  • Order information
  • Statistics around email opening and clicks.

The lawful basis for this processing is consent, in that you have given clear consent for us to process your personal data for a this purpose.

You can unsubscribe from the mailing list at any time by clicking on the “Unsubscribe” link included in any email newsletter you receive. Alternatively, you can contact hello@findraclothing.com to request the deletion of your account from our records.

We don't rent or trade email lists with other organisations and businesses.

Emailing you with relevant additional information

We may also use your personal information to contact you via email to:

  • Obtain or provide additional information
  • Check our records are correct
  • Check occasionally that you are happy with our services
  • Recommend products, courses or services that might be of interest to you.

The lawful basis for this processing is legitimate interests for ensuring the accuracy of our processed information and improving and marketing our products or services to meet customer needs.

Who is data shared with?

We use an external service provider Mailchimp to deliver our email services and send email to you. You can view how MailChimp processes and manages data in their Privacy Policy and Terms here:
mailchimp.com/legal/privacy
mailchimp.com/legal/terms

 

Advertising

Sometimes we use cookies to help us to display content and advertisements that will be relevant and tailored to you.

The lawful basis for this processing is legitimate interest in allowing us to better understand our customers’ behaviour, activities, preferences, and needs, as well as promoting, marketing and advertising our products and services to meet these needs.

This activity is provided by third parties to manage the targeting and display of this advertising. These third parties are detailed below and you may opt out of the services by following the links provided.

Google Ads Remarketing (Google LLC)

Google Ads Remarketing is a remarketing and behavioural targeting service provided by Google LLC that connects the activity of this webite with the Google Ads advertising network and the DoubleClick Cookie.

Learn more about Google LLC’s use of cookies for personalised advertising and manage settings:
adssettings.google.com/authenticated

More information on Google’s Privacy Policy can be found here:
policies.google.com/technologies/ads

Facebook and Instagram Advertising and Remarketing (Facebook, Inc.)

Facebook and Instagram Remarketing is a remarketing and behavioural targeted advertising service provided by Facebook, Inc. that connects the activity of this website with the Facebook advertising network.

Learn more about Facebook and Instagram’s use of cookies and pixels for personalised advertising and manage settings:

www.facebook.com/ads/about/?entry_product=ad_preferences

More information on Facebook and Instagram’s Privacy Policy can be found here:
www.facebook.com/about/privacy

 

3rd Party Tracking

Embedded content from other providers on this website may track your interaction with that content. For example, if we embed a YouTube video on this website, Google will track your interaction. We have no control over 3rd party tracking if you interact with content we have embedded from a 3rd-party.

However, you can set your browser to always block 3rd-party cookies. Content will still work, but no visitor data will be sent to a 3rd-party.

 

Managing Cookies using your website browser

It is possible for you to set your preferences for cookies in your browser, although this varies from browser to browser and if you block all cookies it may impact the usability and features of many websites. You can also delete cookies that are already on your computer.

For more details about managing cookies, visit:
www.aboutcookies.org.uk/managing-cookies

Data for legal purposes

There may be instances where we need to process your personal data for compliance with a legal obligation or the rights of individuals.

We may process personal data where necessary for legal summonses, claims, court order or other legal processes. The lawful basis for this processing is our legitimate interests in the protection and assertion of our legal rights, your legal rights and the legal rights of others.

We may process personal data where necessary for obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The lawful basis for this processing is our legitimate interests in the proper protection of our business against risks.

Who is data shared with?

We will not sell, share or hire out data to anyone; we are the sole controller of the information collected on this website.

We may share personal data with any member of our group of companies (subsidiaries, our ultimate holding company and all its subsidiaries) as is reasonably necessary for the purposes and legal bases explained in this privacy policy.

We may send personally identifiable information about you to other companies or individuals when:

  • We need to share the information to provide a service you have requested.
  • We need to send the information to member companies who work on behalf of FINDRA Clothing to provide a service to you. These companies do not have the right to use the personally identifiable information we provide to them beyond the given purpose and lawful basis for collection, unless explicitly stated.
  • In the unlikely event of having to respond to legal summonses, court order or other legal processes.

Transferring your data internationally

We will only transfer data internationally to organisations based in countries that have appropriate data protection approved by the European Commission and adopted UK data adequacy decisions.

  • We FINDRA Clothing have offices based in the United Kingdom
  • The hosting infrastructure for our websites
  • Google Analytics – based in the US and approved by EU-U.S. Privacy Shield.

 

Your right to access, rectify and erase personal information

You are entitled to view, amend, delete and receive/download your personal information that we process in a structured, commonly used, machine-readable format.

You will need to supply appropriate evidence to verify your identity.

Data requests that are deemed as “excessive” or unfounded may result in a fee being charged.

In some circumstances you have the right to restrict or object to the processing of your personal data.

 

Your right to opt-out

Where you have consented to the processing of your personal information (lawful basis is consent) you have the right to withdraw that consent at any time. We commit to making this process as easy for you as it was to provide consent or opt-in.

 

Contact

To progress any requests related to your personal information please contact Alex Feechan at hello@findraclothing.com.

Changes to this Privacy Policy

FINDRA Clothing reviews this policy to take into account developments in the site and changes to information collected.

If we make substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages and/or contacting you directly if there is a legitimate interest lawful basis for doing so.

Should you have any queries regarding the capture, storage and use of personal information by FINDRA Clothing, please contact us with your question.

Our Company Details

This website is owned and operated by FINDRA Clothing.

We are registered in Scotland under registration number SC471304.

Our registered office is at FINDRA Clothing, The Wool Store, Tweedvale Mills West, Galashiels Road, Walkerburn EH43 6BE.

Contact us
Should you have any queries regarding the capture, storage and use of personal information by FINDRA Clothing please contact us with your question.

 

By email:

hello@findraclothing.com.

By post:

FINDRA Clothing
The Wool Store
Tweedvale Mills West
Galashiels Road
Walkerburn
EH43 6AA