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Runner’s World Eco Heroes – FINDRA Clothing

Eco Heroes


Alex Feechan Eco Heroes


Back in 2014, fashion designer and outdoor enthusiast Feechan founded the Scottish sustainable active-clothing brand FINDRA based on three main principles: innovative design, consideration for the planet and a passionate desire to encourage more people to get outdoors and reap the benefits of being active in nature. As Feechan puts it, ‘no-one was making outdoor clothing for women that was functional, fitted well and was attractive and comfortable’. In 2018, the company began producing clothing for men, too.

Focusing on a core range rather than on styles that change each season has resulted in super-comfortable, merino wool base-layers, neck-warmers and other staples made with the kind of timeless styling that means you’ll use them for years.

All FINDRA’s technical clothing is made from responsibly sourced natural or recycled materials and uses a 3D seamless-knitting method rather than traditional knitting techniques, which require each part of the garment to be knitted separately, and cut and sewn together, a process in which around 30 per cent of the materials are lost.

Seamless knitting is far more efficient and eliminates this waste, and has the not-inconsiderable bonus of making the garments more comfortable on the run. Another green bonus is that the seamless-knit construction adds to its durability. This, combined with merino wool’s natural properties – such as innate fibre elasticity and odour-resistance, meaning a significant reduction in the need to wash – adds to its longevity. A further guiding principle is reversing the trend for disposable, short-life clothing that’s already had a huge negative impact on the environment in the manufacturing process. The brand also offers a free repair service to help customers extend the life of garments. You can even join the friendly team for a run in the Tweed Valley.