FREE UK DELIVERY on orders over £90

Discover your Outdoor Spirit

Environmentally Friendly Merino

Order by 1pm for same day dispatch*


By Social Tailor

I came across Alex Feechan and Findra earlier this year when speaking to Kim Harding, he runs Edinburgh’s Festival of Cycling.

Alex has created something the biking world has been crying out for.

Launched in December 2014, Alex Feechan a keen mountain biker and experienced fashion designer grabbed the opportunity for well designed performance clothing that fuses fashion and raw materials in a new innovative way. Using high quality Italian sports merino wool for the knitwear, the garments are durable and practical. Combined with the innovative seamless knitting technology and of course the lifestyle garments are perfect on or off the bike.