By Rich for Visit Tweed Valley
Already a major centre for mountain biking in Scotland, female cyclists have another reason to make a bee-line for Innerleithen following the opening in May of a first ever retail outlet by FINDRA, the women’s cycle and outdoor clothing brand, on the town’s High Street.
Since its inception in 2014, with support from Mountain Bike Centre of Scotland, Scottish Enterprise, Entrepreneurial Spark and Scottish Edge, the Scottish brand has gone from strength to strength. Founder, Alex Feechan, has combined her love of cycling with years of design experience working with a host of leading luxury brands to create a range of clothing that aims to encourage and empower women to look good, feel good and perform to the best of their abilities when out adventuring.
Housed in a lovingly refurbished old building on Innerleithen’s busy High Street, the retail space not only highlights the full range of FINDRA clothing but already also serves as a hub for women’s cycling in the area. With organised rides, talks and presentations to inspire and motivate not only women cyclists but the active community at large, the store aims to be a centre within the community that welcomes everyone.
One such talk, on Thursday 8 June, sees brand ambassador Marion Shoote talk about her bikepacking and other adventures in Tibet and beyond.
FINDRA celebrated the opening of the new retail space last month with a weekend of activities, including a social ride, plus a run with another brand ambassador, Jenny Tough.