As we celebrate 10 incredible years of FINDRA, we want to take a moment to express our heartfelt gratitude to the true heart of our journey – YOU, our amazing community. Your passion, support, and unwavering belief in our mission have been the driving force behind everything we do since day one. Every product you’ve chosen, every adventure you’ve embarked on, and every story you’ve shared has inspired us to grow, innovate, and remain true to our roots.
This anniversary isn’t just a milestone for FINDRA as a business – it’s a celebration of the vibrant community that has grown around us and the deep connections we’ve built together. As Alex shared in her blog last week, without you, FINDRA would have remained just a dream, an idea, a vision.
Each and every one of you has played a part in bringing that vision to life, and we are profoundly grateful for the incredible community that surrounds and supports us.
Over the past week, we’ve been humbled by the incredible messages we’ve received from so many of our Friends of FINDRA, sharing their thoughts about the brand and Alex as our founder. We’re delighted to share some of these wonderful reflections in this week’s blog and encourage you to join in too.
We’d love for you to share your own FINDRA story – perhaps a favourite memory of an adventure with FINDRA by your side, a moment we inspired, or how you first discovered us. Whatever your story, we’d love to hear it. Feel free to leave a comment or note, and let us know how FINDRA has been a part of your outdoor life.
Thank you for celebrating this milestone with us and for being such an integral part of FINDRA’s story. Here’s to many more adventures together!
Jo Moseley - Speaker, Author and Paddleboarder
I’ve been wearing FINDRA for 9 years now. My first purchase being the navy neck warmer which I still love today and wore recently on a wintery hike at Kendal Mountain Festival. I’ve also worn FINDRA in my film about my coast to coast on a paddleboard and my two books about beautiful places to SUP. It’s a brand I am always happy to recommend for quality, colour, comfort, sustainability and community.
Wishing Alex and the team all the very best for the 10th birthday celebrations and the next chapter in this inspiring woman led and women supporting story!
Megan Hine - Leader, Explorer, Survivalist
It has been inspiring to watch Alex grow FINDRA to where it is today. Her commitment to empowering individuals, particularly women, to embrace the outdoors with confidence and comfort has aided my own passion for exploration over the years as I am sure it has done for many others. Here's to celebrating Alex and her magical blend of function and individuality whilst encouraging us to live boldly and connect with the natural world around us.
Stewart Wilson - Writer, Tweed Valley Blogger
Happy 10th Birthday, FINDRA! As a fellow advocate of our beloved Tweed Valley and its rugged, resilient spirit, I am thrilled to celebrate this milestone with Alex and the entire FINDRA family. Over the past decade, FINDRA has not only redefined women's outdoor clothing with style and functionality but has also become a leader for sustainable, inclusive and thoughtful design. Your journey from a visionary idea (at the kitchen table) to an influential brand has carved a distinctive path, one which resonates far beyond the Borders.On a personal level, Alex's encouragement and support has been so important to my own career growth in recent years. Here's to many more years of exploring, creating, and inspiring. Congratulations on this incredible achievement, and thank you for making the Tweed Valley proud!
John Anderson - Chairman of FINDRA
I first met Alex while judging a top business award in the early days of FINDRA, and I was struck by her absolute focus on empowering women in the outdoors. Over the past 10 years, Alex has shown remarkable clarity of purpose, remaining steadfast in her vision even when faced with differing opinions about her business. Her deep understanding of the customer and her ability to confidently say, “This is not for FINDRA,” have been key to the brand’s success. Alex has demonstrated that when you have a clear purpose and a genuine passion, people will follow you - and FINDRA’s journey over the last decade is a testament to her strength and determination.
Leanne Wrightson - Wilderness Expedition Leader, Bike Guide
I'm a huge fan of FINDRA. Alex has been a pioneer for women in the outdoors and sustainability within the clothing industry for many years now, whilst staying true to her passion. FINDRA has been my go to layering system as an outdoor professional and bike enthusiast both as a customer and ambassador. Great pieces that are stylish, versatile and long lasting with absolutely zero "shrink it and pink it" in sight!
Jenny Isherwood - Educator of Adventure, Mountain Rescuer
The last thing I want to think about when I am on a rescue or working on an expedition is whether or not the clothing I have is robust enough to keep me warm and comfortable! When I put on the FINDRA kit I can forget about what I am wearing and get on with the task in hand!Alex asks customers for feedback and actually listens to what we have to say. This is certainly true for me and the conversations we have had where Alex has asked for any improvements that would make my world better when it comes to design/fit - I remember well the chat about waistbands that grow and shrink with my menstrual cycle!!The Café is a superb addition, I use this for meet ups with clients and with colleagues, a place that inspires a conversation about adventure by its vibe and carefully planned layout. Most importantly though, the coffee is blooming lovely! The Tweed Valley is a centre for the full range of outdoor activities and sports, it inspires a greater connection with nature, it enables conversations with folks that create opportunities and it builds a community around shared values. Alex has been part of that evolution with the rest of us and has made a superb contribution to the conversations we now have about adventure! The fact that we can have these conversations in stylish and functional clothing while sipping a great coffee means we can talk smart and look smart all at the same time!The next 10 years are looking pretty good!
Emily Chappell - Bike Messenger turned Ultra-Endurance Cyclist
I was so happy when FINDRA first came on the scene in 2014. I'd worn all sorts of cycling kit in my time, but never found anything that was as stylish and distinctive as this, and which got me compliments on and off the bike. Alex and her team had weathered many a storm over the last few years, but unlike so many other small brands, FINDRA has survived all the challenges thrown at it by an erratic cycling industry and an unexpected global pandemic. Perhaps this is partly luck, but I think the main reasons FINDRA continues to flourish are the entrepreneurial savvy of its founder, and the fact that, even after a decade, there's still nothing quite like these designs. A big thank you to Alex, for making beautiful clothes that so many of us love to wear, for encouraging women to discover the outdoors, and for creating a community like no other. I can't wait to see what the next ten years hold in store!
Tania Watson - Investor and Board Member of FINDRA
I have known Alex for almost as long as the FINDRA brand and concept has been alive. Her resilience, determination and wonderful creative flair drive the business forward every day. The past 10years has been a mixture of excitement and frustration. Such is the life of a scale up business.
Never wavering from the core tenet of the business to empower women to feel great in the outdoors; Alex’s ability to design and produce stylish, practical and technically brilliant clothing astonishes me.
Design integrity, a simple yet stunning colour palette, and world class manufacture is the red thread of FINDRAs offer (pun intended!). Alex has driven the business year on year staying true to this vision and these values.
A brand to feel proud of, to be seen in and to support – FINDRA is set for great things!
A huge thank you to all of our friends and community who have commented on our social channels, or emailed in. Here's to the next 10 years!
A Special Announcement
As we celebrate FINDRA’s 10th anniversary, we’re excited to share a little secret with you—something we’ve been working on behind the scenes! In 2025, we’ll be launching the FINDRA Foundation, a heartfelt initiative dedicated to giving back to the community that has supported us over the past decade.
The FINDRA Foundation is dedicated to empowering more women to embrace an active lifestyle, aligning with our core mission of inspiring confidence, well-being, and inclusivity through activity and adventure. This initiative reflects our heartfelt gratitude and commitment to making a positive impact, helping women of all shapes, sizes, and backgrounds discover the joy of movement and connection with nature.
Here’s to the next chapter of FINDRA—building stronger communities and inspiring women to lead active, fulfilling lives!
Sunday Inspiration
Favourite Quote
Favourite Song
Nick Cave and The Bad Seeds - Breathless
Such a beautiful song about love, nature and connection. One of our favourites at FINDRA!
