People
People are at the heart of FINDRA - from our small in-house team to the suppliers we work closely with, and the women who wear our kit out into the world.
We believe strong relationships matter. That listening matters. And that building something meaningful only happens when people are valued, supported and respected at each and every stage of the journey.
Our wider community is brought together through Friends of FINDRA a collective of ambassadors, collaborators and customers who share the values at the core of FINDRA.
Grounded, capable, smiley women who care about other people, how things are made, and how they feel to wear.
Design
Good design is stitched into our DNA - it’s non-negotiable, to be honest.
Our approach is firmly rooted in function, fit, versatility and longevity. Every piece is designed to move properly, perform when it matters, and stand up to repeat use across seasons and settings - without sacrificing style.
We obsess over construction, responsible material choices and detail, creating products that work hard, endure, and feel great to wear - on the bike, on the hill, at the café, or wherever the day takes you.
