‘’I knew I wanted to create a business and brand that was based on a sustainable business model”

Alex Feechan - CEO/Founder

Our Sustainability Ethos

At FINDRA, we believe that sustainability should go beyond the creation of environmentally friendly, ethical products. To us it's also about being a purpose-led organisation that gives back to, and re-invests in our community and the planet.

We do this through maintaining a sustainable business model and being intentional about the benefits we want to bring to the world, whether it be through circular design, social bike rides or the upcoming FINDRA foundation

Slow Fashion

You are likely to be familiar with the concept of fast fashion, the pervading business model that ensures a quick and easy way to make profit that causes devastating environmental and social impacts. When clothes are thrown away as fast as they are purchased, fast fashion not only causes vast amounts of waste in fabrics and resources but it also promotes a culture of disposability where we stop valuing the items we buy.

Here at FINDRA we believe in the practice of Slow Fashion. Our clothing is designed to outlast any fads or short-lived fashion trends. Designed to be functional, stylish and timeless you can mix and match pieces across the range, building a versatile and sustainable active lifestyle wardrobe piece by piece.

FINDRA clothing is made to be useful all year round and its functional and versatile design allows it to quickly become a much loved item in your wardrobe that you choose, time and time again.

How to layer findra merino

As innovators we aim to redefine outdoor clothing for women through our approach to design, choice of raw materials and manufacturing processes.


We take time to source and select high quality, durable and sustainable fabrics. In all our garments we choose to work with natural and recycled materials or we repurpose leftover fabrics to ensure we minimise our impact and conserve resources.



We actively search for and carefully select the best manufacturers in the world, who share our values and who can deliver the highest quality product in an ethical and sustainable way.

Read about manufacturing


All of our packaging has been chosen for its low impact on the environment, we use recycled paper bags for online orders, recycled card for swing tickets and care cards and recycled or compostable garment bags.



As part of our commitment to a circular economy and sustainable business practices we offer repair services on any FINDRA merino knitwear so you can love your items for longer.

  • Journal

    Find inspiration for your next adventure and read inspiring interviews with Friends of FINDRA

    Read the FINDRA Journal
  • Events

    We host regular ride outs and social gatherings, we’d love you to join us at our next event!

    View Events
  • Visit Us

    Visit the FINDRA Hub in Innerleithen

    Visit Us
1 of 3