On Our Terms

On Our Terms

On Our Terms didn’t start with fabric, fit and features. It started with frustration.

For years, women have been told what they “need” outdoors. Smaller versions of men’s kit. Softer colours. Compromise dressed up as choice. They’ve also been told what they need to ‘be’ to belong. To look a certain way. To perform at a certain level. To prove themselves before they’re accepted. We’ve heard the stories. We’ve lived them.

FINDRA was founded on a simple belief: women deserve outdoor clothing engineered specifically for them - shaped by anatomy, movement and real experience, not outdated assumptions. And we believe something else, too. That everybody belongs in the outdoors. Not just the fastest. Not just the loudest. Not just the ones who fit the mould.

On Our Terms is the next chapter in that story.

On Our Terms didn’t start with fabric, fit and features. It started with frustration.

For years, women have been told what they “need” outdoors. Smaller versions of men’s kit. Softer colours. Compromise dressed up as choice. They’ve also been told what they need to ‘be’ to belong. To look a certain way. To perform at a certain level. To prove themselves before they’re accepted. We’ve heard the stories. We’ve lived them.

FINDRA was founded on a simple belief: women deserve outdoor clothing engineered specifically for them - shaped by anatomy, movement and real experience, not outdated assumptions. And we believe something else, too. That everybody belongs in the outdoors. Not just the fastest. Not just the loudest. Not just the ones who fit the mould.

On Our Terms is the next chapter in that story.

Read more