The Journal
Every Sunday, we share stories from the FINDRA Alliance, along with our own perspectives, behind-the-scenes moments and practical inspiration to help you get outdoors.
Honest, engaging reflections on what being outdoors really means — from the joy of a dawn dog walk to hard-earned lessons in the mountains, favourite post-adventure recipes and soul-soothing van-life spots.
Big adventures. Small rituals. It all counts.
These are real stories — the highs, the challenges, and the often overlooked in-between moments that shape us.
So if you’ve got five minutes, pop the kettle on and have a wee gander. It might just be the nudge you need to layer up and head outside.
And if you’ve got a story of your own, we’d love to hear it.
The FINDRA Alliance
FINDRA isn’t chasing influencers.
We’re building an Alliance of women who embody the determination, grounded confidence, compassion, and independent spirit that lies at the heart of FINDRA.
The FINDRA Alliance isn’t about follower counts or snazzy feeds. It’s about character. Commitment. Lived experience. Offline influence. Reality.
We collaborate with women who other women trust. Women who invest in their communities. Women who share our belief that confidence grows through connection, not comparison.
Together, we aim to create spaces and stories that encourage more women and non-binary people to step outside, back themselves, and lead active lives - on their own terms.
FINDRA Hub - Shop & Café
Although most of our sales happen online, we have one physical home - in the heart of the Scottish Borders, where FINDRA began.
Set inside a former town jail in the heart of Innerleithen, the FINDRA Hub - Shop & Café is where the brand really comes to life - clothing in context, stories on the shelves, local coffee on the go, and tasty post-adventure treats always waiting.
FINDRA Gatherings
We host regular, free social sessions from the FINDRA Hub, alongside talks and events that bring our community together.
From steady spins, weekend walks and easy runs to inspiring talks and a good old blether, everything we do is relaxed, welcoming and open to all abilities.
These aren’t about competition — they’re about connection. Time outdoors, shared stories and meeting like-minded women.
Find details of upcoming gatherings, talks and events here, or sign up to the FINDRA Journal to stay in the loop.
You can find out about upcoming events and talks here or by signing up to our newsletter.