FINDRA, the women’s cycle and outdoor clothing brand, are opening their first retail space in Innerleithen, Scottish Borders, the centre of UK mountain biking.
This Scottish brand has gone from strength to strength since its inception in 2014 where it grew from the ground up with support from Mountain bike centre of Scotland Scottish Enterprise, Entrepreneurial Spark and Scottish Edge. Founder, Alex Feechan, has combined her love of cycling, with her design experience to create a brand that aims to encourage and empower women to look good, feel good and perform to the best of their abilities when they’re are out adventuring.
The retail space, on Innerleithen High street, will showcase the range as well as act as a hub for women’s cycling in the area. With organised rides, talks and presentations to inspire and motivate not only women cyclists but the active community at large. The shop will be a centre within the community welcoming everyone.
Alex has always envisaged the brand having a retail space, feeling that FINDRA is a brand that is confident about their identity and wants to listen to their customers directly.
The retail space will be opening on the weekend of 6th-7th May 2017 with an introductory event and opening celebration. FINDRA hope that the continued growth of the women’s cycling industry bodes well for the women of the future.
By Anne for Love The Mountains