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SUSTAINABLE OUTDOOR CLOTHING

When Alex Feechan founded FINDRA, there were 3 keys aspects that she wanted to weave into the brands DNA: good design, consideration to the planet and a strong desire to encourage more people to get outdoors and reap the benefits of being in nature.

‘I knew I wanted to create a business and brand that was based on a “Sustainable Business Model” countering fast, cheap fashion and damaging patterns of fashion consumption’.

Sustainable fashion means to create clothes, shoes,  accessories and other textiles without damaging the environment with all its components or affecting people’s lives.

Sustainable fashion considers all stages of the product life cycle -- clothing production (design, raw material production, manufacturing, transport, storage, marketing, final sale) as well as their afterlife (use, reuse, repair, remake, recycling, up cycling).

Having a sustainable approach to designing, sourcing manufacturing, buying and using clothes is key to protecting the planet, as well as the lives of those involved in the creation of garments.

At FINDRA we design and create a CORE range of product’s that are not seasonal nor are they in anyway ‘fast fashion’ we do not create collections that have short life cycles or products that go out of fashion encouraging a disposable throwaway approach to clothes.

Instead we concentrate on creating stylish designs made from natural or recycled raw materials. Products that are designed to last and out live any ‘fashion craze or trend’ Product that are useful all year round have longevity and functional design details.

To read more about Alex approach read her blog ‘Becoming a responsible company’

 

Environmental Policy – Mission Statement

Our policy is to innovate design and create products wherever possible that are beneficial to both people and the earth.  This includes the promotion of raw material sourcing, manufacturing processes and technical design that contributes to environmental conservation.  The company undertakes to consider all its functions and practices with consideration to the environmental impact.

 

Sustainable Policy

A sustainable approach to designing sourcing manufacturing, buying and using clothes is key to protecting the planet, as well as the lives of those involved in the creation of garments.

According to the UN  Report of the World Commission on Environment and Development Sustainable development is “meeting the needs of the present without compromising the ability of future generations to meet their own needs,”.

By committing to being a sustainable company we commit to balancing the short and long-term supply and demand of resources.

In fashion, as in any other industry, the concept of sustainability is based on three essential pillars, also known as the triple bottom line. They are: economic, environmental, and social. Although the term ‘sustainable’ is sometimes used in reference to the environmentally conscious aspects of a business, according to the term’s definition, sustainability must also include economic and social equity objectives.

 

FINDRA base their Sustainable Policy on a 10 point criteria for what qualifies as ethical fashion, which address each of the three pillars of sustainability:

1. Sustainable business Model. Countering fast, cheap fashion and damaging patterns of fashion consumption
2. Defending fair wages, working conditions and workers’ rights
3. Supporting sustainable livelihoods
4. Addressing toxic pesticide and chemical use
5. Using and/or developing eco-friendly fabrics and components
6. Minimising water use
7. Recycling and addressing energy efficiency and waste
8. Developing or promoting sustainability standards for fashion
9. Resources, training and/ or awareness raising initiatives
10. Animal rights

 

Sustainable fashion means to create clothes, shoes, accessories and other textiles without damaging the environment with all its components affecting people’s lives. Sustainable fashion considers all stages of the product life cycle -- clothing production (design, raw material production, manufacturing, transport, storage, marketing, final sale) as well as their afterlife (use, reuse, repair, remake, recycling, up cycling). Breaking down the 10 points we (FINDRA) can demonstrate as follows how our practices best fulfil our Sustainability Policy criteria.

 

1. Countering fast, cheap fashion and damaging patterns of fashion consumption

At FINDRA, we design and create a CORE range of products that are not seasonal nor are they in anyway ‘fast fashion’. We do not create collections that have short life cycles or products that go out of fashion which encourages a disposable throwaway approach to clothes. Instead, we concentrate on creating stylish designs made from natural or recycled raw materials. Products that are designed to last and out live any ‘fashion craze' or trend. Products that are useful all year round have longevity and functional design details.

 

2. Defending fair wages, working conditions and workers’ rights

 

3. Supporting sustainable livelihoods

Seventy percent of our products are made in the UK. When sourcing a supplier or manufacturer, we aim to work only with factories that treat their workers and staff in a humane manner. As a team, we have personally visited these factories to see for ourselves the working conditions and standards that the factories operate within. When working with overseas suppliers we have taken the time to meet with UK representatives and, as often as possible, the management team behind the supply chain by attending international trade shows and communicating with key personnel.

 

4. Addressing toxic pesticide & chemical use

Utilising merino wool means that much of our raw materials are free from toxic pesticides. We aim to delve deeper into this area and have a better understanding of the processes involved in the production of all of our products and raw materials.

 

5. Using and/or developing eco-friendly fabrics and components

At FINDRA, we are committed to creating products that are beneficial to both people and the earth. Our priorities are to source natural or recycled raw materials which form the basis of our designs. At present we use the following raw materials;

  • Seamless Performance ™ Range: 100% non-mulesed Australian Merino wool
  • Merino Lite Range 87%: non-mulesed Australian Merino Wool and 13% Nylon
  • Stroma Technical Jacket: P4Dry, a technical performance fabric which utilises advanced eco-friendly S.Café® print yarn. S.Café is created through the use of innovative technology which dries and mixes re-purposed coffee grounds with recycled plastic bottles to create pellets, which are then melted down to create the yarn. S. Café makes up the next-to-skin membrane backing of the jacket improving the jackets overall functionality and performance.
  • Beanies: 100% British Lambswool. Bred and reared in the UK, Hinchcliffe Lambswool is then spun and processed by Hinchcliffe in the UK.

 

6. Minimising water use

One noted benefit of merino wool is the lack of smell absorbed by the fabric. The structure of natural fibres do not encourage the growth of bacteria which is the source of the smell. If bacteria is present, the protein molecules naturally present in merino fibres – keratin – break the bacteria down. The result of this is that merino wool products don’t have to be washed as frequently as man-made fabrics. Once they are washed, any fibres lost in the washing process are biodegradable; not so of synthetic fibres. So FINDRA’s merino clothing avoids the need for frequent washing, which means less resources used and less pollution washed into our oceans.

 

7. Recycling and addressing energy efficiency and waste

FINDRA’s Seamless Performance™ technology, a process of 3D seamless knitting, produces high-quality garments knitted entirely without seams, resulting in a one-piece garment that has not been pieced together from component parts. 3D seamless knitting is an alternative to traditional knitting techniques. Traditional knitting requires each part being knitted separately, cut and sewn together, a process in which around 30% of materials are lost. Seamless (or whole garment) knitwear is made in one entire piece, without the need for waste such as cut-loss. In contrast, seamless knitting is an extremely efficient manufacturing process with next to zero waste.

 

8. Developing or promoting sustainability standards for fashion

We presently offer a free repair service to ensure longevity of our products. FINDRA will mend and repair items for our customers free of charge in order to ensure they can continue to enjoy wearing our products for an extended period of time, supporting less disposable throwaway fashion and impact on the planet.

We also provide wash care cards with all merino wool products to ensure customers understand how to care for their product and therefore extend its life cycle.

 

9. Resources, training and/or awareness raising initiatives

Working in partnership with The Campaign for Wool we aim to highlight the numerous benefits to consumers of buying wool products. We also provide educational material, which is on display in our shops and on our website. We also share our knowledge with our customers on the benefits of choosing merino wool and why it benefits them and the planet across all our social media platforms.

Our weekly inspirational emails highlight environmental and sustainable news stories and emphasise our values and ethos around the importance of being more environmentally aware and sustainable when making choices in our day-to-day lives.

 

10. Animal rights

Non-mulesed documentation and ethical code of conduct and practices show certification that FINDRA work with ethical supply chains that ensure the highest standards of animal welfare are demonstrated in the farming and breeding of all animals.

 

 

 

Seamless Performance ™ FINDRA trademarked core range

SEAMLESS PERFORMANCE™ is a trademark of FINDRA and recognises our pioneering approach to design and manufacturing. Showcasing our eye for detail and design talent along with our technical understanding of manufacturing and performance raw materials. Read more about our SEAMLESS PERFORMANCE™.

 

 

Repair Policy

FINDRA want you to enjoy your FINDRA product over and over again. We presently offer a free repair service to ensure longevity of our products.

FINDRA will mend and repair items for our customers free of charge in order to ensure they can continue to enjoy wearing our products for an extended periods of time, supporting a less disposable throwaway fashion and minimising the impact on the planet.

If you find that your favourite FINDRA merino garment or accessory develops any issues and needs fixing please get in touch with us.  Send your item back to us with some information enclosed on the problem with the garment type, your name and address, and an order number if you have one, and/or date of purchase.

We will repair to the best of our abilities and return your lovely FINDRA item for you to continue enjoying.

Please email – hello@findra.co.uk
Or send your items back to the following address
FINDRA Design Hub
83 High Street
Innerleithen
Peeblesshire
Scotland
EH44 6HD

**Please note the repair is free and the postage charge for us to return the repaired item. As the customer you are responsible for the cost of sending the item to us. But after that, it's on us!

 

Reuse Recycle ideas

Although not yet in place, we are discussing ways in which we can reuse or recycle damaged samples or stock. We have considered making smaller one-off items with left over fabrics and will look at how we can achieve this in 2020. Stay tuned!

WOOL INFO SMALL
SUSTAINABILITY STROMA JACKET
Seamless Right Bottom

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