From Scandinavian and Gaelic roots.
A powerful mythical female spirit - protector of the forest, land and sea. Quiet strength. Enduring presence. Built for the wild.
This is where the name comes from.
The rest is what we’ve made of it.
FINDRA exists for women who move through the outdoors - and through life - on their own terms, without compromise and without comparison.
Confident, capable and quietly powerful, our community is made up of women who know what matters: comfort, connection, individuality, intent and joy.
We design clothing that reflects these values - considered, functional, beautifully designed products that support women wherever they choose to go.
Our kit is built with purpose and understanding, shaped by real experience and the knowledge that women deserve gear engineered specifically for them
I’m Alex Feechan, founder of FINDRA — designer, mother, cyclist and a firm believer in the power of time spent outdoors.
Three things have always shaped my life: family, creativity and movement. Growing up in Scotland’s central belt in the 70s, I still managed to spend most of my childhood outside.
Being outdoors is a non-negotiable for me. It’s never been about distance or speed — it’s about being present, connecting with nature and feeling grounded.
My mum encouraged my love of art and design, and her stories of cycling between Scottish youth hostels sparked my own love of bikes and adventure.
In 2012, standing in a trail-centre shop and thinking “I can do better than this,” the idea for FINDRA was born — to create clothing that helps women feel confident, comfortable and capable outdoors.
Today FINDRA is more than clothing. It’s a community of women who simply want to get out there and get on with it.
See you out there,
Alex x
Alex | CEO and Founder
Always juggling a million things – from product development to budgets and being an all-round boss. Balances it all with cold water dips and escaping on her bike or in her van.
Shonagh | E-Commerce Marketing Manager
Loves connecting with the FINDRA community – the best part of the job. A whizz with numbers and analytics. Best ideas arrive outdoors, usually with Cookie the dog.
Phil | Operations Manager
Keeps the wheels turning – making sure stock comes in and goes out, as well as being the creative force behind our reels. Prefers time at home with his cats and chickens to a hike.
Karen & Merlo | Fulfillment
Karen keeps every order moving – packed on time, stock in order and the team well fed. She's camera shy, so Merlo steps in for the on-screen appearances.
