What is Merino Wool and Why Does FINDRA Choose It?

What is Merino Wool and Why Does FINDRA Choose It?

We all know the soft feel, the natural stretch, and the flattering fit — but what actually is Merino wool? Sure, it’s wool, and wool comes from sheep, but what makes Merino the go-to fibre for high-performing outdoor clothing?

A Golden History of Merino Sheep

The story of Merino wool begins centuries ago. The Merino sheep can be traced back to Spain, and some historians believe even earlier to Syria, where its fine fleece was so valuable it was used as a form of barter. By the Middle Ages, Merino wool was considered so precious that Spanish kings gifted sheep to European royalty — including King George III.

Close up image of Merino Wool fibres, showing its natural kink

This was as close as you could get to a real-life “Golden Fleece” — a symbol of authority, wealth, and craftsmanship.

How Merino Found a Home in Australia

Image of a farm in Australia which looks after their sheep - their welfare being the hightest priority

In 1797, Merino sheep were introduced to Australia. Hardy by nature, they thrived in the semi-arid landscapes and rolling pastures, quickly establishing themselves as one of the country’s most important agricultural industries.

Today, Australia is the world’s leading producer of Merino wool, renowned for quality, consistency, and innovation. This is where FINDRA sources our Merino — from trusted Australian farms that uphold the highest standards of animal welfare and environmental care.

Image of a happy Merino wool lamb

Why Merino Wool is Perfect for Outdoor Clothing

Merino isn’t just another type of wool. Its natural structure makes it one of the most versatile fibres on the planet — and ideal for outdoor adventure clothing.

Soft, Comfortable Layers for Hiking & Walking

Merino fibres are much finer than traditional wool, which means they bend more easily, creating garments that feel luxuriously soft against your skin. That’s why a Merino base layer for hiking is one of the best investments you can make for year-round comfort.

Natural Stretch and Shape Retention

The fibre’s elasticity allows FINDRA garments to move with you — whether you’re climbing a hill, cycling the Tweed Valley trails, or simply heading out for a Sunday walk. And when the activity stops? The garment springs back to shape, wear after wear.

Regulates Temperature Year-Round

Merino is nature’s performance fabric. It insulates to keep you warm in winter, while remaining breathable and cooling in summer — making it perfect for everything from cold-weather layering to summer trail adventures.

Moisture Wicking & Quick Drying

Merino can absorb up to 30% of its weight in moisture and release it into the air, helping your body stay dry during activity.

Odour Resistant for Multi-Day Adventures

Planning a weekend of hiking or bikepacking? Merino’s natural odour resistance means you can wear it multiple times without it smelling — ideal for packing light. Try a Merino hoodie or Merino T-shirt for versatile wear.

Image of Merino wool layers, hanging up to air out after a day on the trails

Sustainable and Planet-Friendly

Merino wool is 100% natural, renewable, and biodegradable. Choosing sustainable outdoor clothing made from Merino is a step towards protecting the wild spaces we love. Read more about FINDRA's Sustainable Approach.

Technical icons representing the unique benefits of Merino Wool

 

Ethical Sourcing: Non-Mulesed Merino Wool

When talking about Merino wool, it’s important to acknowledge the issue of mulesing. This is a controversial practice used by some farmers to protect sheep from flystrike, but it causes unnecessary harm to the animal.

Image of a Merino Sheep - non-mulsed.

At FINDRA, animal welfare is central to everything we do. That’s why we only use non-mulesed Merino wool, sourced ethically from Australian suppliers who share our values of care, responsibility, and sustainability. Our partners are committed to the wellbeing of their sheep and to producing the highest-quality fibre without compromise.

Read more about our commitment to ethical sourcing of Merino wool.

FINDRA and Merino Wool: Designed for Your Adventures

From ancient trade routes to the rugged hills of Australia, Merino wool has travelled the world and stood the test of time. At FINDRA, we’ve chosen this incredible fibre because it delivers everything we look for in our designs: softness, performance, durability, and sustainability.

When you pull on a FINDRA Merino base layer for walking, a cosy Merino hoodie for after a ride, or a lightweight Merino accessory for everyday wear, you’re choosing a fibre that’s been perfected by nature, crafted with care, and designed to support your adventures — wherever they take you.

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