Dear Valued FINDRA Customers,
We hope this email finds you well and that you are enjoying the great outdoors in style and comfort with your FINDRA gear. We wanted to take a moment to share an important update regarding FINDRA and the direction we are taking to better serve our customers and the environment.
After careful consideration and a lot of soul-searching, we have made the decision to shift our focus solely towards designing and producing women's clothing. This means that we will be discontinuing our men's wear line from the end of June. We want to express our sincerest gratitude to our male customers who have supported us throughout the years. We truly appreciate your loyalty and trust in FINDRA's commitment to designing and selling quality, sustainable outdoor clothing.
At FINDRA, our true passion lies in creating stylish and versatile outdoor clothing that not only looks great but also minimizes our impact on the planet. We have always believed that outdoor apparel should be both functional and eco-friendly. By narrowing our focus to women's clothing, we can invest all our energy, creativity, and resources into designing the best sustainable outdoor clothing specifically tailored to meet the needs of women adventurers.
By embracing this change, we aim to inspire and empower more women to explore the great outdoors, confident in the knowledge that they are wearing gear that is not only fashionable but also responsibly made. We want to encourage women of all ages to embark on new adventures, discover their own strength, and connect with nature in a meaningful way.
Rest assured, our commitment to sustainability remains at the core of everything we do. We will continue to prioritize the use of sustainable materials, with a particular focus on merino wool, which offers exceptional performance and environmental benefits. We are constantly exploring innovative ways to reduce waste, conserve resources, and ensure that our manufacturing processes adhere to the highest ethical standards.
As we embark on this exciting new chapter, we invite you, our loyal customers, to join us on this journey. We are thrilled about the future of FINDRA and the positive impact we can make together. Our women's collection is an embodiment of my vision as a designer and outdoor lover, and I am confident that you will love the new designs, fabrics, and features that we have in store for you.
In the coming weeks and months, we will be launching new products, hosting events, and sharing inspiring stories of women who are making their mark in the great outdoors. We would be delighted if you could share your experiences with FINDRA, whether it's your favourite adventure, a cherished memory, or a photo showcasing your FINDRA gear in action. Your stories are what drive us, and we would love to feature them on our website and social media channels.
We want to express our deepest gratitude for your continued support and belief in our brand. As we focus on women's clothing, we assure you that we will continue to uphold the same level of quality, craftsmanship, and exceptional customer service that you have come to expect from FINDRA.
Thank you once again for being a part of our journey. Together, let's redefine what it means to be an adventurous and environmentally conscious woman.
Thank you again also to all our male customers who have shared in and supported our passion for designing and retailing sustainable outdoor clothing. We really have enjoyed designing for you and having you as part of the FINDRA family. We will be sad to see you go but we also know there are lots or incredible brands out there who will cater to your needs.
If you have any questions, comments, or feedback, please don't hesitate to reach out to us. We would love to hear from you.
Wishing you many wonderful outdoor experiences,
Alex and all the team at FINDRA x