Designing for a Sustainable and Stylish Future: The Story of FINDRA's Leena Leggings

Designing for a Sustainable and Stylish Future: The Story of FINDRA's Leena Leggings

At FINDRA, we've always been driven by the belief that women deserve activewear that not only performs exceptionally but also aligns with their values and unique sense of style. It's this passion that led to the creation of our latest offering, the Leena Leggings. These leggings embody our commitment to sustainability, versatility, and style, and I'm excited to share the journey behind their creation.

The Power of Sustainable Materials

One of the cornerstones of FINDRA's approach to design is sustainability. As people who love value and respect the outdoors, we care deeply about living and working in a way that doesn't cause any additional, unnecessary harm to the environment and planet. As a clothing brand we have an additional responsibility to ensure the products we design and retail have longevity, and use natural or recycled raw materials to combat our impact.

Back in 2016 I designed our first FINDRA legging, the Tiree printed legging, it was a great success but it wasn't made from a recycled material and I felt it was crucial that we sourced a high quality sustainable fabric before we produced any more. And so began the journey that has taken us almost 4 years, which seems ridiculous, but as a small brand looking to source high quality sustainable materials there are many challenges.

Finally in 2019 just before lockdown we made a break through. Having visited a fabric trade show we discovered Econyl, a recycled nylon fabric made in Italy, which we believed would be perfect for both our padded and non padded leggings. Econyl is a revolutionary material crafted from discarded nylon waste, such as old fishing nets and industrial fabric scraps. It's not just about creating beautiful activewear; it's about doing it responsibly.

Econyl has many industry certifications, with the supplier of Econyl adhering to the Global Recycled Standard, which ensures fabric is created in line with social and environmental criteria.

OEKO-TEX® RECYCLED certified sustainable fabrics. This standard ensures that fabrics are made they are made with at least 20% recycled polyester or polyamide and regenerated nylon whose origins can be traced.

The product design

Having sourced our ideal fabric it was time to start designing, the product, thinking about the shape, fit and details of the design.

Craftsmanship and Attention to Detail

To bring the Leena Leggings to life, we turned to Portugal, a region renowned for its dedication to craftsmanship and quality. Every pair of Leena Leggings is meticulously crafted, ensuring they stand up to the demands of activities like hiking, running, yoga, and everyday wear. Our commitment to detail is a testament to our dedication to providing you with the very best.

A Splash of Colour and Style

FINDRA's unique designs have always been about more than just aesthetics; they're a celebration of individuality. The Leena Leggings feature a captivating 3-colour brush stroke print that's more than just a design—it's an expression of movement and vitality. We believe that activewear should not only empower your body but also your spirit, and these leggings are designed to do just that.

Versatile, Just Like You

In today's dynamic world, versatility is a must. The Leena Leggings are more than just workout gear; they're your go-to companion for any activity, whether it's an early morning yoga session or a brisk hike with friends. We understand the need for clothing that seamlessly adapts to your active lifestyle and offers comfort and style every step of the way.

Our Ethos: Style, Comfort, and Confidence

FINDRA's mission has always been clear—to provide women with activewear that gives them the style, comfort, and confidence to be themselves. We're not just in the business of making leggings; we're in the business of empowering you to live life to the fullest, in style and with a conscience.

A Sustainable, Stylish Future

The launch of the Leena Leggings marks another step in FINDRA's journey toward a more sustainable and stylish future. We're not just creating activewear; we're shaping a movement—one that values the environment, diversity, and the unique spirit of every woman.

As you put on your Leena Leggings, I hope you feel the passion and dedication that went into their creation. These leggings are more than just fabric and seams; they're a symbol of our commitment to you and to a brighter, more sustainable world.

Thank you for being part of our journey. Together, I believe that we can redefine activewear and embrace a future where style, comfort, and confidence are at the heart of everything we do. Here's to finding your own unique path and looking great while doing it.

Happy adventuring

Alex Feechan Founder & Designer at FINDRA

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